The Microsoft Predicament

Posted: January 24, 2015 in Blurbs, Technoloy
Tags: , ,

Microsoft had plenty to announce this week – Windows 10, Windows 10 for phone, Project Spartan, and the pleasantly surprising HoloLens. It’s an exciting time for all Windows users.

But those are aimed for the future. What’s the plan for today? After all, despite hanging on to a huge chunk in the desktop stage, the landscape is admittedly becoming more focused on mobile. Despite a good offering, Microsoft hasn’t managed to break through significantly in the mobile space.

The leading problem that Microsoft has to overcome before it could gain any ground is itself. Microsoft is Microsoft’s biggest problem. Its reputation has been so tarnished by its past mistakes and questionable behavior that it completely undermines the good that it does today. Mention Microsoft to almost anyone and the best reaction you can get is indifference.

Compound that with the company’s inability to market itself and its technology, and you find yourself a company that is inching ever further on consumers’ minds and wallets.

Microsoft seems to have solid products on the pipeline, but it needs immediate actions to repair the blemishes that mire its consumer face lest those technologies suffer the same fate as Windows 8.1.

And that would be a crying shame.

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